:root {
  color-scheme: light;
  --bg: #f6f1e8;
  --surface: #fffdf8;
  --ink: #1c1915;
  --muted: #5e584f;
  --line: #e4d9c8;
  --pine: #1f4a3a;
  --clay: #c4653a;
  --blue: var(--pine);
  --blue-soft: #e7f0ea;
  --amber: #f0d7b0;
  --amber-deep: #e2c48a;
  --max: 1100px;
  --font: "Outfit", system-ui, sans-serif;
  --display: "Fraunces", Georgia, serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
  overflow-x: clip;
}

::selection {
  background: #f0d7b0;
  color: #1c1915;
}

body {
  margin: 0;
  background:
    radial-gradient(circle at top right, rgba(196, 101, 58, 0.08), transparent 28%),
    var(--bg);
  color: var(--ink);
  font-family: var(--font);
  font-size: 17px;
  line-height: 1.55;
}

button,
input,
textarea,
select {
  font: inherit;
  color: var(--ink);
}

a {
  color: var(--pine);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 40;
  background: rgba(246, 241, 232, 0.9);
  backdrop-filter: blur(16px);
  border-bottom: 1px solid var(--line);
}

.header-inner,
.container,
.footer-inner {
  max-width: var(--max);
  margin: 0 auto;
  padding-left: 24px;
  padding-right: 24px;
}

.header-inner {
  min-height: 72px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
}

.logo {
  color: var(--ink);
  text-decoration: none;
  font-family: var(--display);
  font-weight: 640;
  font-size: 1.7rem;
}

.logo span {
  color: var(--clay);
}

.header-actions {
  display: flex;
  align-items: center;
  gap: 22px;
}

.nav {
  display: flex;
  gap: 22px;
  list-style: none;
  margin: 0;
  padding: 0;
}

.nav a {
  color: var(--muted);
  text-decoration: none;
  font-weight: 500;
}

.nav a:hover,
.nav a.is-active {
  color: var(--ink);
}

.nav-toggle {
  display: none;
  border: 1px solid var(--line);
  background: var(--surface);
  border-radius: 999px;
  padding: 8px 14px;
  cursor: pointer;
}

main.container {
  padding-bottom: 88px;
}

.page-main.container {
  padding-top: 56px;
  padding-bottom: 88px;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 46px;
  padding: 10px 18px;
  border-radius: 12px;
  border: 1px solid transparent;
  text-decoration: none;
  font-weight: 600;
  cursor: pointer;
  transition: transform 0.2s ease, background 0.2s ease, box-shadow 0.2s ease;
}

.btn-sm,
.btn-primary {
  background: var(--pine);
  color: #f6f1e8;
}

.btn-primary:hover,
.btn-sm:hover {
  background: #16382b;
  transform: translateY(-2px);
}

.btn-secondary {
  background: transparent;
  color: var(--ink);
  border-color: var(--ink);
}

.btn-secondary:hover {
  background: var(--ink);
  color: #f6f1e8;
}

.btn:active,
.flow-tab:active,
.journey-nav button:active,
.audience-nav button:active,
.faq-item button:active {
  transform: translateY(1px) scale(0.98);
}

.hero {
  padding: 64px 0 12px;
}

.hero-grid,
.contact-layout,
.grid-3,
.grid-2,
.footer-grid,
.form-grid {
  display: grid;
  gap: 22px;
}

.hero-grid > *,
.contact-layout > *,
.grid-3 > *,
.grid-2 > *,
.footer-grid > * {
  min-width: 0;
}

.hero-grid,
.contact-layout {
  grid-template-columns: 1.05fr 0.95fr;
  align-items: center;
  gap: 40px;
}

.kicker,
.card-icon,
.step-num,
.price-label,
.footer-title {
  display: block;
  color: var(--clay);
  font-size: 0.78rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.nav-cta {
  display: none;
}

h1,
h2,
.page-title,
.section-header h2,
.form-card h2,
.journey-panel h3 {
  font-family: var(--display);
  font-weight: 560;
  letter-spacing: -0.03em;
  line-height: 1.08;
  color: var(--ink);
}

.hero h1,
.page-title,
.contact-info h1 {
  font-size: clamp(2.6rem, 5vw, 4.4rem);
  margin: 0 0 16px;
}

.hero-lead,
.page-desc,
.section-header p,
.card p,
.contact-info > p,
.form-card .sub,
.form-hint,
.prose p,
.prose li,
.price-card ul,
.footer-brand p,
.audience-panel,
.journey-panel p,
.cta p,
.panel-note,
.stat span {
  color: var(--muted);
}

.hero-lead {
  max-width: 34rem;
  font-size: 1.15rem;
  margin: 0 0 24px;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin-bottom: 28px;
}

.hero-stats {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 10px;
}

.stat,
.card,
.form-card,
.value-list li,
.hero-panel,
.journey-panel,
.audience,
.cta {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 18px;
  color: var(--ink);
}

.stat {
  padding: 14px;
}

.stat strong,
.case-metric,
.price-value {
  display: block;
  font-family: var(--display);
  font-size: 2rem;
  color: var(--pine);
}

.hero-panel {
  padding: 22px;
  box-shadow: 12px 12px 0 var(--amber);
}

.panel-head,
.panel-head h2 {
  display: flex;
  justify-content: space-between;
  align-items: center;
}

.panel-head h2 {
  margin: 0 0 14px;
  font-size: 1.4rem;
}

.panel-badge {
  color: var(--pine);
  font-size: 0.75rem;
  font-weight: 600;
}

.flow-tabs,
.journey-nav,
.audience-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
  margin-bottom: 12px;
}

.flow-tab,
.journey-nav button,
.audience-nav button {
  border: 1px solid var(--line);
  background: #fff;
  color: var(--ink);
  border-radius: 999px;
  padding: 8px 14px;
  cursor: pointer;
  transition: transform 0.2s ease, background 0.2s ease;
}

.flow-tab:hover,
.journey-nav button:hover,
.audience-nav button:hover {
  transform: translateY(-2px);
}

.flow-tab.is-active,
.journey-nav button.is-active,
.audience-nav button.is-active {
  background: var(--clay);
  border-color: var(--clay);
  color: #fffdf8;
}

.wf-node {
  display: flex;
  align-items: center;
  min-width: 0;
  gap: 10px;
  margin-top: 8px;
  padding: 12px;
  border-left: 3px solid var(--pine);
  background: #f8f3ea;
  border-radius: 0 12px 12px 0;
  opacity: 0;
  transform: translateX(8px);
  transition: 0.45s ease;
}

.wf-node.is-live {
  opacity: 1;
  transform: none;
}

.wf-dot {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--clay);
}

.wf-node > span:nth-child(2) {
  min-width: 0;
}

.wf-tag {
  margin-left: auto;
  flex-shrink: 0;
  color: var(--muted);
  font-size: 0.75rem;
}

.form-note,
.direct-mail,
.form-success p {
  margin: 0;
  color: var(--ink);
}

.form-success h3 {
  font-family: var(--display);
  font-weight: 560;
  font-size: 2rem;
  letter-spacing: -0.03em;
  margin: 0 0 8px;
  color: var(--ink);
}

.before-after {
  display: grid;
  gap: 8px;
  margin-top: 14px;
}

.before-after p {
  margin: 0;
  padding: 12px 14px;
  border-radius: 12px;
  background: #f8f3ea;
}

.before-after strong {
  display: block;
  margin-bottom: 4px;
  color: var(--clay);
  font-size: 0.72rem;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.direct-mail a {
  font-weight: 600;
}

.form-note {
  margin-top: 10px;
  font-size: 0.85rem;
  color: var(--muted);
}

.honey {
  position: absolute;
  left: -9999px;
  height: 0;
  opacity: 0;
}

.skip {
  position: absolute;
  left: 12px;
  top: -40px;
  z-index: 50;
  padding: 8px 12px;
  background: var(--surface);
  color: var(--ink);
  border-radius: 10px;
}

.skip:focus {
  top: 12px;
}

.prose .cta h2,
.prose .cta p {
  color: #f6f1e8;
}

.prose .cta h2 {
  margin: 0 0 8px;
}

.section {
  padding-top: 84px;
}

.section-header {
  max-width: 640px;
  margin-bottom: 24px;
}

.section-header.center {
  margin-left: auto;
  margin-right: auto;
  text-align: center;
}

.section-header h2,
.cta h2 {
  font-size: clamp(2rem, 4vw, 3.2rem);
  margin: 0 0 8px;
}

.grid-3 {
  grid-template-columns: repeat(3, 1fr);
}

.grid-2 {
  grid-template-columns: 1fr 1fr;
}

.card {
  display: block;
  padding: 22px;
  text-decoration: none;
  color: var(--ink);
  transition: transform 0.2s ease, box-shadow 0.2s ease;
}

.card h3 {
  margin: 10px 0 6px;
  font-size: 1.35rem;
}

.card-hit:hover,
.card:hover {
  transform: translateY(-4px);
  box-shadow: 0 16px 30px rgba(28, 25, 21, 0.08);
}

.card-link {
  display: inline-block;
  margin-top: 14px;
  color: var(--clay);
  font-weight: 600;
  text-decoration: none;
}

.journey-panel,
.audience,
.cta,
.form-card {
  padding: 24px;
}

.journey-panel h3 {
  margin: 0 0 8px;
  font-size: 2rem;
}

.faq {
  max-width: 720px;
}

.faq-item {
  border-bottom: 1px solid var(--line);
}

.faq-item button {
  width: 100%;
  display: flex;
  justify-content: space-between;
  text-align: left;
  background: transparent;
  border: 0;
  padding: 16px 0;
  font-weight: 600;
  font-size: 1.05rem;
  cursor: pointer;
}

.faq-item button::after {
  content: "+";
  color: var(--clay);
}

.faq-item.is-open button::after {
  content: "–";
}

.faq-answer {
  display: none;
  margin: 0 0 16px;
  color: var(--muted);
}

.faq-item.is-open .faq-answer {
  display: block;
}

.cta {
  margin-top: 84px;
  background: var(--pine);
  color: #f6f1e8;
  border: 0;
}

.cta h2,
.cta p {
  color: #f6f1e8;
}

.cta .btn-primary {
  background: #f6f1e8;
  color: var(--pine);
}

.price-card.featured {
  box-shadow: 8px 8px 0 var(--amber);
}

.card.case-row {
  display: grid;
  grid-template-columns: 110px 1fr;
  align-items: center;
}

.value-list {
  list-style: none;
  margin: 0 0 18px;
  padding: 0;
  display: grid;
  gap: 10px;
}

.value-list li {
  padding: 14px 16px;
}

.form-grid {
  grid-template-columns: 1fr 1fr;
}

label {
  display: flex;
  flex-direction: column;
  gap: 6px;
  margin-bottom: 12px;
  font-size: 0.9rem;
  font-weight: 600;
}

input,
textarea,
select {
  width: 100%;
  padding: 12px 14px;
  border-radius: 12px;
  border: 1px solid var(--line);
  background: #fff;
}

textarea {
  min-height: 120px;
  resize: vertical;
}

.form-card .btn {
  width: 100%;
}

.prose h2 {
  font-family: var(--display);
  margin: 32px 0 8px;
}

.site-footer {
  margin-top: 48px;
  padding: 36px 0 22px;
  border-top: 1px solid var(--line);
  color: var(--muted);
}

.footer-grid {
  grid-template-columns: 1.4fr 1fr 1fr;
  margin-bottom: 20px;
}

.footer-links {
  list-style: none;
  margin: 0;
  padding: 0;
}

.footer-links a,
.footer-bottom a {
  color: var(--muted);
  text-decoration: none;
}

.footer-links a:hover,
.footer-bottom a:hover {
  color: var(--ink);
}

.footer-links li {
  margin-bottom: 8px;
}

.footer-bottom {
  display: flex;
  justify-content: space-between;
  gap: 12px;
  padding-top: 14px;
  border-top: 1px solid var(--line);
  font-size: 0.9rem;
}

.reveal {
  opacity: 0;
  transform: translateY(14px);
  transition: 0.6s ease;
}

.reveal.is-visible {
  opacity: 1;
  transform: none;
}

.btn:focus-visible,
.flow-tab:focus-visible,
button:focus-visible,
a:focus-visible,
input:focus-visible,
textarea:focus-visible,
select:focus-visible {
  outline: 3px solid #e2c48a;
  outline-offset: 2px;
}

@media (max-width: 900px) {
  .hero-grid,
  .contact-layout,
  .grid-3,
  .grid-2,
  .footer-grid,
  .form-grid,
  .hero-stats {
    grid-template-columns: 1fr;
  }

  .hero-panel {
    box-shadow: none;
  }

  .container {
    overflow-x: clip;
  }
}

@media (max-width: 760px) {
  .nav,
  .header-cta {
    display: none;
  }

  .hero-actions {
    flex-direction: column;
    align-items: stretch;
  }

  .nav.is-open .nav-cta {
    display: block;
    margin-top: 4px;
  }

  .nav.is-open .nav-cta a {
    color: #f6f1e8;
    background: var(--pine);
  }

  .nav.is-open {
    display: flex;
    position: absolute;
    top: 74px;
    left: 16px;
    right: 16px;
    flex-direction: column;
    gap: 12px;
    padding: 16px;
    background: var(--surface);
    border: 1px solid var(--line);
    border-radius: 16px;
  }

  .nav-toggle {
    display: block;
  }

  .header-inner {
    position: relative;
  }

  .header-actions {
    margin-left: auto;
  }
}

@media (prefers-reduced-motion: reduce) {
  .reveal,
  .btn,
  .card,
  .wf-node {
    transition: none;
    transform: none;
    opacity: 1;
  }
}